Is sustainability really sexy?
Does being green and red hot passion really go together?
According to a new advertising campaign by Fisker Automotive you can be eco-consciousness and sexy at the same time.
“We wanted FiskerAutomotive.com to redefine automobile industry interactive design with a fluid experience that is rooted in Fisker’s leading edge design, environmental consciousness, performance, and sensuous luxury,” said Marti Eulberg, VP of Global Sales and Marketing in a statement.
We're not all that sure about sensuous luxury but we do know that sex sells and that automakers have been using for about as long as they have been around to sell cars...not that there's anything wrong with that.
Fisker Automotive is following in a long tradition of using sexy models to sell cars and os course promote their new web site.
You can check out the new "sexy" movie (we say commercial) that goes along with the new "Pure Driving Passion" advertising campaign HERE and you can check out a video about the hybrid Fisker Karma HERE at the Chicago auto show.
